Woo Publication II

Woo Publication II

2015/16

2015/16

2015/16

PROJECT TYPE
Editorial
1,500 Copies

PATRON
Emily Carr University

ACCOLADES
Complete Book Design 
Applied Arts Student Awards 2016 
Print Magazine 
Veritiv uVU Awards 2016 
Print Design Finalist 
Salazar Awards 2016

Background.  WOO is Emily Carr University’s student publication; it showcases student work from all disciplines, including art, design, creative writing, media, illustration, animation and more. The publication aims to embrace the diverse stories of the Emily Carr community.

Design Approach.  As Co-Creative Director and Designer at Woo, I envisioned with the team that we should do three issues during the school year, each issue had to be unique but at the same time was going to belong to a set so that at the end of the school year students were able to gather a cohesive Woo collection. The fall issue was inspired by optical illusion and movement, the second one on gradients and the third one on brush strokes. 

Takeaways.  Something very admirable about this project is that it was fully and completely run by students with no supervision at all of a teacher or the institution. I am very grateful to Emily Carr for providing that opportunity to students, for letting us run free and learn on the go. Since this experience I encourage institutions to give projects to students where they have no supervision, you would be surprised by how much a group of people can achieve once they have full freedom and responsibility. There was no money or credits given to anyone involved in the project, it was actually very time consuming, but once you have an opportunity like this one you make it work and to this day everyone involved in the project has an awesome portfolio piece to showcase.

Fall 2015  Re-Establishing Exploration

Fall 2015  Re-Establishing Exploration

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TEAM MEMBERS

Art Director: Karim Kadi
Editorial Director: Bronwyn Carere

Art Director: Karim Kadi
Editorial Director: Bronwyn Carere

Illustrator: Juan Cisneros
Editorial Team: Adi Berardini, Jessica MacDaniel

 

Illustrator: Juan Cisneros
Editorial Team: Adi Berardini, Jessica MacDaniel

 

Illustrator: Juan Cisneros
Editorial Team: Adi Berardini, Jessica MacDaniel

Design Team: Taysia Louie, Riley Banks, Lula Christman, Cassie Chuang, Jordan Anthony Tate

Design Team: Taysia Louie, Riley Banks, Lula Christman, Cassie Chuang, Jordan Anthony Tate

Winter 2016 Our Evolution

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Click here to read
the Fall 2015 Issue  

 

Click here to read
the Winter 2015 Issue

 

Click here to read
the Spring 2016 Issue

 

Spring 2016 Our Future

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kyu_profile

Kyu Lee
Former Designer at Woo Publication 

"Daniela and I have been colleagues at Woo publication where she led the production and design direction efforts. Daniela is very motivated and inspiring designer who values collaboration and creativity. While she has full of out of the box ideas, she loves the process of team-working and engaging everyone in the team. She is very humble, hardworking and open-minded. Being at Woo publication with Daniela has been a wonderful experience for me where I've learned a lot from her attitude and processes. I will always be excited to work with her!"