Background. The Undergraduate Journal of Art History & Visual Culture (UJAH) is a free student journal published once every year by the Department of Art History, Visual Art and Theory at the University of British Columbia. The UJAH team was looking forward to creating something different from what they have done in previous years; they wanted to bring a new look that was more playful, colourful and unique.
Challenge. Right from the start of the project, we knew that we had a couple of constraints, a small budget and a short timeline. At the beginning of the project, the original vision had a combination of paper sizes and textures that together would bring that unique factor, but printing is expensive, so we had to find smart ways or compromises in order to be able to achieve this vision.
Design Approach. With the help of the printer Mitchell Press, we found solutions that work within our budget. We had to say goodbye to some fancy paper textures but we were able to do everything else. One of the things that helped our budget and I think looked great at the end is that instead of a perfect bind we use paper fasteners and we assembled the journals ourselves! And, because we knew that some paper textures were not an option anymore we pushed even further the design of some opening sections so that we had that wow factor and that is how we ended up with the cool and colourful marble texture that ended up to be one of the best design elements.
Undergraduate Advisor Faculty of Arts at UBC
"Daniela worked with our department on the annual student journal of critical essays, artist profiles, and exhibition reviews. She came up with an entirely new creative concept for the journal that, through its structure of differing page sizes and paper stocks, cleverly revealed the information hierarchy within it, as each type of content received a distinct treatment. Hand-assembled in a short print run, Daniela’s design was a nod to limited edition artists’ books, and entirely appropriate to the spirit of the publication. Creative, detailed oriented, and a pragmatic project manager, Daniela was a tremendous asset in this important annual project."
UJAH Editor in Chief
"Daniela was hired as our head designer for the 11th issue of UBC’s annual student publication for the Department of Art History, Visual Art and Theory. She led an iterative design process where she pitched mock-ups, implemented feedback, and updated copy edits with a time sensitive deadline. Working within our budget and communicating with Mitchell Press, Daniela was able to come up with an innovative design which reduced our costs and gave us a better quality print.
Her collaborative process made it possible for each published piece to come alive with its own distinct personality. Through her work in UJAH, it is clear that Daniela is more than a designer with a keen eye for aesthetics: she takes great care to understand the people and content involved in the project. Daniela’s work echoes UJAH’s goal of pushing the boundaries of what a student publication can accomplish."