AARP Caregiver Quality of Life
Challenge at Health 2.0 -
Santa Clara, CA 2017.
Background. Tickit Health is a digital-health start-up based in Vancouver; its web-based app is used in clinics and schools in Australia, Canada and the USA. Tickit's platform is a tool that helps care providers to collect data from patients, most importantly from people that come from vulnerable populations or have visual impairments and low literacy levels.
Design Approach. I worked in the creation and development of Tickit's brand, marketing and sales assets. I participated in the improvement of Tickit's platform by helping to make the tool more user-friendly by adding a new icon library, introducing a new set of colour palettes and creating a design guide of best practices for each template. One of the main goals was to achieve a look that was amiable and receptive, using vibrant colours that are not commonly used in many clinical settings and adding illustrations and icons really helped to transmit that message.
Takeaways. In projects like this one, that is meant to be use at health facilities, each design decision for the development of the brand and the app had to go through sessions of research, interviews, user maps and trials. In order to have success as a designer, I had to work together with the whole team (Client Success, Product Managers, Sales team, Developers, UX Designers, Marketing Director and Medical Director.)
CEO Daniel Penn
Medical Director Sandy Whitehouse
Client Success Mitchell Chow
Sales Manager Mark Russell
Privacy & Security John Simoes
Product Manager Janelle Chong
Former Director of Business Development
"Daniela is a proficient and creative designer with a strong positive energy that brings a team together. The work she produced with minimal design briefs was impressive. In the year I worked with her the speed and quality of her work kept improving. I would welcome her on any design team I work with in the future."
Former CTO, Privacy and Security Officer
"Daniela's contribution to Tickit Health were way beyond the astonishing beauty of her creations on design and visual identity we are now so proud of. With her hard work, kindness and work ethics, she was key to our company culture and become a great example of what we consider a reference and standard for talent. During those years working together we saw her transition from a freshly new graduate to a proficient and mature professional, capable of handling a great deal of responsibility and delivering not only individual results but getting everyone together for a common goal. I wouldn't hesitate in bringing Daniela in for ambitions and critical projects; her portfolio speaks for itself and all aspects involved beyond design she truly excels."