Designing Your Law Firm's New Normal–ebook

Designing Your Law Firm's New Normal–ebook

Designing Your Law Firm's New Normal–ebook

Designing Your Law Firm's New Normal–ebook

Designing Your Law Firm's New Normal–ebook

2020

2019

2020

PROJECT TYPE
Editorial
20,000 copies

CLIENT
Clio Legal Software

CREDITS
Writer
Mike Whelan, JR.
Editors
Teresa Matich, Sharon Miki.

Background.   Clio is a legal practice management and client intake software that helps law firms manage day-to-day workflows and business operations. Due to 2020 unpredictable events, many small firm lawyers faced new challenges and needed to get back on their feet but don’t know where to begin. That is where Clio decided to put together a free e-book that would help lawyers test ideas and implement them without putting your firm at risk. The ebook consists of step-by-step guides and activities that test a new idea in just two hours.

Design Approach.   Being a long reading with many diagrams and charts it was very important to keep a clean and straightforward layout that made it very easy for the readers to follow along with the content. 

Takeaways.   Companies that invest in resources for not only their clients but everyone in their community like Clio are doing great positive things and growth. Not only they give to the community resources but they also establish themselves as a source of knowledge. This encourages users and potential users to trust the company and its services. Give energy to the betterment of your community and your community would appreciate and give you back.

Top View iPad Pro 2018 Mockup by Anthony Boyd Graphics
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Danielle Giroux
Creative Director at Clio

"Working with Daniela on our document template has been such an enjoyable process. From the initial kickoff, Daniela went above and beyond to come back to us with a full presentation on case study research she had done relevant to our project. The creative case studies she shared with us helped align us on the direction we wanted to move and allowed for impactful conversations with the broader marketing team. As we progressed through the template she took into account many forward-thinking considerations of how her design would play into future documents that would be leveraging this template. I was so impressed by how Daniela took a mobile-first approach to her design and gave us thoughtful presentation decks to share back with our executive team at each iteration. I'm confident that the final template we have now landed on will be timeless for our brand for years to come."