Designathon 

2019

2019

2019

PROJECT TYPE
Illustration

PATRON
RGD

Background.  RGD's Education Committee (The Association of Registered Graphic Designers) started to organized Designathons events in different Canadian cities in 2019. Designathons are a 12-hour design challenge where design students and recent grads work in teams on a real-life design project to provide pro-bono design services for non-profit organizations. They needed a strong visual in order to promote the event in social media platforms and other channels of communication and future events organized by RGD.

Design Approach.  I came up with an illustration that reflected the collaborative environment that is presented throughout the event. The primary visual, simulated a digital space, like a computer screen where each participant effort helped to bring together the letters that compose the name of the event. The illustration was fun, colourful and original.

Takeaways.  Once the first visual was done I realized that all the elements to create a visual identity package were there. Once you determined in a project a colour scheme, typographic elements, logotype and illustration style you would be a surprise as to how much you can expand the project into presentations, posters, pins and so much more. `

RGD Education Committee started to organized designathons events in different Canadian cities. Designathons are a 12-hour design challenge where design students and recent grads work in teams on a real-life design project to provide pro bono design services for a non-profit organization.

As a member of RGD's Education Committee, I designed a strong visual that the team could use for all social media posts and on their website to promote the event.

RGD Education Committee started to organized Designathons events in different Canadian cities. Designathons are a 12-hour design challenge where design students and recent grads work in teams on a real-life design project to provide pro-bono design services for non-profit organizations.

As a member of RGD's Education Committee, I designed a strong visual that the team could use for all social media posts and on their website to promote the event.

RGD Education Committee started to organized Designathons events in different Canadian cities. Designathons are a 12-hour design challenge where design students and recent grads work in teams on a real-life design project to provide pro-bono design services for non-profit organizations.

As a member of RGD's Education Committee, I designed a strong visual that the team could use for all social media posts and on their website to promote the event.

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Slides of a presentation shown at Design Thinkers Toronto 2019 to promote the event and showcase participant's works.

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Man Holding Poster Mockup