UPSTANDING

VANCOUVER

UPSTANDING VANCOUVER

Upstanding is a campaign that aims to encourage citizens and the representatives that run the city to create collaborative environments in order to freely share information and feedback. Upstanding is the first step to assist governments to empower citizens.
 
 

Upstanding is a campaign that aims to encourage citizens and the representatives that run the city to create collaborative environments in order to freely share information and feedback. Upstanding is the first step to assist governments to empower citizens.
 
 

Upstanding is a campaign that aims to encourage citizens and the representatives that run the city to create collaborative environments in order to freely share information and feedback. Upstanding is the first step to assist governments to empower citizens.
 
 

Upstanding is a campaign that aims to encourage citizens and the representatives that run the city to create collaborative environments in order to freely share information and feedback. Upstanding is the first step to assist governments to empower citizens.
 
 

Upstanding is a campaign that aims to encourage citizens and the representatives that run the city to create collaborative environments in order to freely share information and feedback. Upstanding is the first step to assist governments to empower citizens.

upstanding_intro-01

Project Details

Year: 2016

Grad Project - Emily Carr University

Category: Identity Design, Illustration

Vancouver is a beautiful city, but as any other city in the world, it struggles to keep citizens interested in constantly participating in their local communities. A lot of people don't participate because they feel they don't have a real opportunity to influence public decisions and they don't trust their political leaders.

Upstanding Vancouver is a campaign that would show citizens a new way to see the city. The brand is fun, colourful, and eye-catchy. The main objective is to invite citizens to participate, to know that government truly wants their opinion and that the best way to create great communities is by working together.

urabn_posters_upstanding_vancouver

"Promote the well-being of people and communities based on new, more natural and social ways of life, put together by citizens, organizations and cities themselves"

Vicente Guallart, The Self-sufficient City 

"Promote the well-being of people and communities based on new, more natural and social ways of life, put together by citizens, organizations and cities themselves"

Vicente Guallart, The Self-sufficient City 

"Promote the well-being of people and communities based on new, more natural and social ways of life, put together by citizens, organizations and cities themselves"

Vicente Guallart, The Self-sufficient City 

"Promote the well-being of people and communities based on new, more natural and social ways of life, put together by citizens, organizations and cities themselves"

Vicente Guallart, The Self-sufficient City 

Dbuitrago_Poster_Upstanding_2
upstanding_tshirt-2
upstanding_lampsign_v1
Upstanding_Vancouver_Brochure-2
Logo
logo-01
Fonts use: Tungsten and Bell Gothic 

 

Colours
Screen Shot 2018-05-07 at 1.58.22 PM
Characters
Screen Shot 2018-05-07 at 2.22.54 PM
totebag
Screen_Shot_2018-06-03_at_5.17.00_PM

Process Book

Selected Works

Tickit HealthBrand Identity - Poduct Design

Woo Publication IIEditorial Design

UpstandingCampaign

Buca ConsultoresBrand Identity

Woo Publication IEditorial Design

I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

danielabuitragocastel@gmail.com

 Copyright 2018 Daniela Buitrago. All Rights Reserved.


I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

danielabuitragocastel@gmail.com

 Copyright 2018 Daniela Buitrago. All Rights Reserved.


I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

danielabuitragocastel@gmail.com

 Copyright 2018 Daniela Buitrago. All Rights Reserved.


I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

danielabuitragocastel@gmail.com

 Copyright 2018 Daniela Buitrago. All Rights Reserved.


I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

danielabuitragocastel@gmail.com

Copyright 2018 Daniela Buitrago. All Rights Reserved.