BUCA CONSULTORES

Buca is a firm of consultants that advise companies in Colombia, in the development of all types of urban and rural real estate projects, from the structuring phase until its sale.

Project Details

Category: Brand Identity

Role: Designer

Year: 2018

Client: Buca Consultores

Buca Consultores is a company located in Bogota, Colombia. For the past 5 years, it has successfully completed many projects for his clients. All clients have been acquired through word of mouth, but now Buca is exploring new ways of getting clients and that's why they decided to invest in a new visual identity that would help them achieve their goal.

Buca's brand needed to look serious and credible like any other law firm Bogota but without the obvious use of serifs in the logo and only black and white as the only allowed colours. I re-design the logo and the brand to be much more modern looking, bringing that urban feeling with a nice bright red to stand out and still looking like a credible brand.

Branding Guidelines

Potential clients receive a booklet with information of the company and its services. At the end of the booklet a person is invited to complete the drawing of a building by following a simple sequence of numbers. After that there is space for personal notes.